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This website ajsdental.com had the following on the web page, "We are proud to offer the best in cosmetic and family dentistry." We viewed that the website said " Schwartz and his friendly staff will provide you and your family with the professional care and personal attention you deserve." It also said " We are currently accepting new patients. Call us to set up an appointment for you! Our friendly, dedicated dental team is committed to working with you and your family to create a positive dental experience. To meet our team! Learn about dental treatments." The header had advanced treatment as the highest ranking search term. It is followed by services, cosmetic dentist, and office address which isn't as ranked as highly as advanced treatment. The next words they used was office location. general dentist was included but could not be viewed by search engines.